Teaser Film
In less than 4 weeks the agency was challenged to create a name, logo , concept and launch strategy for the first Neo Bank in Jordan. This Bank is targeted at the most complex and needy people bracket: the 18s to 35s... A very diverse criteria that wants many things and perceives communication very differently at different stages of their life.
We created the logo to tell a story ; that had "u" at the heart of it. We built the brand identity to give it youthful colour tones and character that live up to the target's expectations.
We then strategically positioned the brand as the first Neo Bank which meant giving it a lot of character without looking ego centric. We launched initially with a teaser campaign that says "This is not me" considering the key value prepositions the neo bank offers. Followed by a launch campaign that that showcased "this is who i am"..
Teaser Visuals
Revealer Film
Revealer Visuals
